Empowering global supply chain integration

Crossfire team working in the office

Integration expertise, delivered simply

Crossfire was created to make integration easy, reliable, and future-proof. As a fully managed integration service provider, we combine deep domain expertise with our own advanced platform, so businesses can finally eliminate integration backlogs and scale their business through automation.

While most platforms simply provide tools, Crossfire becomes an extension of your team, taking full ownership of complex data flows, partner onboarding, and ongoing support.

ABOUT CROSSFIRE

Crossfire's impact

 

Crossfire delivers integration solutions to hundreds of customers around the globe, across retail, manufacturing, distribution, and logistics. 

From suppliers and wholesalers trading with their first major retailer, to large logistics service providers managing thousands of connections, we help businesses stay connected and competitive.

30 +

countries

Connected supply chain operations worldwide

25 +

integration specialists

Our local team of integration experts are the best in the field

1.4 B

messages processed annually

Our platform is built for enterprise performance

1000 +

prebuilt partner and system integrations

Fast onboarding, proven reliability

4.95 /5

customer satisfaction with support

24/7 fully managed integration support

300 +

customers

From fast-growing SMBs to billion-dollar enterprises

What sets Crossfire apart


Integration isn’t just about the tools you use. It’s about how well they’re applied, and who’s behind them. At Crossfire, three core elements power everything we deliver:

 

Our team of integration experts combines decades of real-world experience with a passion for solving complex data challenges. We understand retail, logistics, compliance, and partner requirements, delivering hands-on support every step of the way.

Our team of integration experts combines decades of real-world experience with a passion for solving complex data challenges. We understand retail, logistics, compliance, and partner requirements, delivering hands-on support every step of the way.

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Experts who understand operational processes, partner requirements, and real-world data flows.
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Hands-on support that monitors, troubleshoots, and continually improves integration performance.
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Pragmatic approach that balances speed, reliability, and the unique needs of each customer.

The Crossfire integration platform is built for flexibility and scale, supporting EDI, API, and legacy formats. With hundreds of prebuilt connections and secure cloud hosting, we ensure reliable, future-ready integrations.

The Crossfire integration platform is built for flexibility and scale, supporting EDI, API, and legacy formats. With hundreds of prebuilt connections and secure cloud hosting, we ensure reliable, future-ready integrations.

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Built for operational complexity - handles EDI, APIs, legacy formats, and mixed environments with ease.
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Prebuilt connections and patterns accelerate onboarding and reduce integration effort.
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Flexible deployment and commercial model so customers only pay for the scale and complexity they need.

We’ve refined our integration methodology and services through hundreds of projects. It’s structured but flexible, designed to reduce risk, minimise internal workload, and get you live faster.

We’ve refined our integration methodology and services through hundreds of projects. It’s structured but flexible, designed to reduce risk, minimise internal workload, and get you live faster.

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Clear scoping and solution design to ensure integrations match operational needs.
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Rapid onboarding using templated patterns and reusable assets from our connection library.
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Fully managed services with proactive monitoring, fast issue resolution, and continual optimisation.
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Backed by Sandfield: 35+ years of technology innovation

 

As a specialist division of Sandfield, Crossfire combines focused integration expertise with the scale, resources, and innovation of one of New Zealand’s leading technology businesses. This partnership ensures we stay ahead of supply chain trends and deliver robust, future-proof solutions.

Certifications & Security

 

At Crossfire, protecting your data is our highest priority.

We are ISO 27001 certified, host on secure AWS infrastructure, and provide end-to-end encryption, 24/7 monitoring, and strict access controls, ensuring your supply chain integrations are always safe and compliant.

Crossfire support screen

Our values and promise to customers

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Simplicity

We help you integrate your trading partners and internal systems in the simplest way at the most transparent cost.

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Outcomes first

Business outcomes always come first. Leave the technical complexity to us, as we overcome the business process challenges needed to make it happen.

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Clarity

We monitor the exchanged data and alert you of any issues. The Crossfire Portal gives visibility over which messages pass through and which contain errors.

speed

Performance

We guarantee levels of service based on agreed performance metrics. And with 99.99% uptime through AWS, you can operate with confidence knowing your systems will keep running.

security

Security

We ensure your data is protected through the latest secure transmission protocols such as HTTPS and SSL encryption, as well as hosting through AWS’s secure cloud environment.

360

Evolution

We continuously improve and optimise our platform and processes to deliver the optimal outcomes for our customers.

Frequently asked questions

Crossfire is a global supply chain integration specialist offering fully managed EDI and API solutions. Unlike generic integration providers, we combine our proprietary platform, deep domain expertise, and hands-on service to deliver reliable, scalable integrations, removing complexity so your business can stay focused on growth.

We specialise in integration for logistics, retail, manufacturing, distribution, ports, and supply chain businesses. Our solutions are designed to handle high-volume, complex data flows and ensure compliance with industry standards for companies of any size, from SMBs to large enterprises.

With Crossfire, integration is fully managed end-to-end. Our experts handle initial scoping, solution design, setup, monitoring, partner onboarding, and ongoing support. We proactively resolve issues and optimise integrations, so your team is never left troubleshooting alone.

Crossfire’s team includes over 25 integration specialists with decades of collective experience in integration and business process automation. We’re headquartered in New Zealand and serve customers globally, supporting projects across 30+ countries.

Crossfire is part of Sandfield, a leading Australasian technology company with over 30 years’ experience. This gives us access to broader technical resources, innovation, and the stability of a trusted technology group, while maintaining our specialist integration focus.

You can reach our team anytime via the Contact Us page on our website. We welcome partnership inquiries, customer support requests, and new project discussions. Our support is available 24/7 to ensure your integrations always run smoothly and can be contacted at [email protected]

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