Profile Products, Australasia's leading photo frame manufacturer, faced a challenge familiar to many growing businesses. While orders surged from major retailers, their internal processes struggled to keep pace. Manual data entry, complex FTP procedures, and the pressure of tight deadlines consumed valuable time and resources.
Jared Davis, Profile Products' Sales & Managing Director, said:
"Our business recently experienced a surge in demand from major retailers. The order volume was increasing and the high amount of manual data entry being performed by the sales team was spiralling beyond an acceptable level. Ultimately, we realised that we needed an integration solution which could help us automate this process to get the orders pipelined directly into our ERP.”
This struggle wasn't just about numbers; it was about people. Skilled staff, capable of strategic thinking and innovation, were bogged down in repetitive, time-consuming tasks. The risk of errors loomed large, and the company's ability to scale was hampered.
Profile Products needed a game-changer, and that's where Crossfire came in.
Automating the pain away
Profile teamed up with Crossfire to ditch the drawbacks of data entry and automate their processes through Crossfire's fully-managed API and EDI solution.
Now, Profile's systems are linked directly to their customers'. This means data flows automatically into their system and back to their customers, no matter the format. With Crossfire, they have automated the following processes:
- “Real Time” Stock Levels
- Order Input, Confirmation and Processing
- Shipment Notifications
Jared Davis, Profile's Sales & Managing Director, said, “With Crossfire’s solution, we’re now automatically getting the orders lifted directly into our system. Our customers have quite stringent turnaround times. Having to manually process these orders in real time, put real pressure on our team to process them in a timely fashion.”
Like many growing businesses, Profile Products didn't have the resources to develop these connections themselves. They learned about Crossfire's fully-managed service, which was a perfect fit. Now, Profile has a secure and reliable order process. Their sales team can trust the integration to deal with the data and focus on what they do best—selling high-quality frames.
Scaling BIG with Crossfire
Six months after implementing Crossfire, Profile Products saw impressive results. The automation of manual tasks saved them a significant amount of time, estimated to be around 60-75 hours per month.
Crossfire’s solution also provided real-time updates on stock availability, order processing and shipment notifications, eliminating any uncertainty and improving visibility.
Profile Products have continued to scale their business, with a remarkable five-fold increase in order volumes, which they managed efficiently without needing to expand their workforce. Additionally, with Crossfire’s flat rate pricing, the cost of maintaining the integrations didn’t grow with them.
By automating key workflows, Profile Products has eliminated manual data entry and empowered their team to focus on strategic initiatives that drive business growth.
About Crossfire
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