Connect your suppliers, systems and data reliably

New world supermarket building


Unify your systems and suppliers for faster, more reliable fulfilment


Connect orders, inventory, pricing and supplier data across your ecosystem with one integration layer. Use our platform yourself, or have our team handle the complexity so your data stays consistent and your operations stay on track.

diagram of retailer integration

4.95 /5

Jira support rating

We pride ourselves on 24/7 system monitoring and support

1.4 B

Annual messages processed

Trust a platform proven to handle enterprise-scale operations

99.9 %

Uptime and availability

We support business critical retail operations

Why choose Crossfire

Trade easier with your suppliers & 3PL partners

Simplify complex trading and ditch manual data entry.

Talk

Flexible supplier onboarding

EDI for capable suppliers, and a web portal or managed service path for non-EDI suppliers.

Zap

Seamless system connectivity

Link external orders with ERP, warehouse, finance or procurement systems for full data flow.

Zap

Fully-managed integration

We handle setup, mapping, support, and hosting so your integration is completely covered.

Smile

Robust, scalable infrastructure

Designed for high-volume retail demand with reliable availability and monitoring.

command

Expert support and continuity

Our team ensures integrations are maintained, supported and updated, even if your team changes.

Processing record-breaking order volumes with Foodstuffs

Customer success spotlight

Processing record-breaking order volumes with Foodstuffs

When it came time to upgrade their eXchange system to an eCommerce platform, Foodstuffs’ centralised supplier portal, integrated by Crossfire, set it apart from the competition. This high-stakes, high-performance project saw:

3000+

Suppliers integrated

73M

Transactions per year

50K

Messages per hour

Use Cases

What can you automate?

Here’s how Crossfire supports your entire order lifecycle - from receipt to delivery and reconciliation:

Automate the core flows that keep your retail operations moving, from sending orders to receiving accurate product and pricing data.

Automate the core flows that keep your retail operations moving, from sending orders to receiving accurate product and pricing data.

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Send purchase orders to suppliers automatically from your ERP, POS or replenishment system.
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Receive supplier acknowledgements, ASNs, invoices and updates without manual entry.
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Maintain a clean, centralised product master incl. pricing, promotions, variants and attributes.
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Ensure supplier data meets your compliance rules with validation and mapping.
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Support both EDI-capable and non-EDI suppliers through portals or managed workflows.

Enable accurate stock levels and smooth fulfilment across stores, DCs, 3PLs and online channels.

Enable accurate stock levels and smooth fulfilment across stores, DCs, 3PLs and online channels.

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Sync inventory between POS, ERP, ecommerce, marketplaces and warehouses.
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Route orders to the right fulfilment path e.g. DC, 3PL, ship-from-store or click-and-collect.
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Exchange accurate pick, pack, ship and tracking data with warehouses and logistics partners.
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Scale easily during peak periods without rebuilding or rewriting your integration logic.

Connect your internal operations and external logistics partners through a single integration layer.

Connect your internal operations and external logistics partners through a single integration layer.

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Translate between EDI, API, XML, CSV and custom formats automatically.
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Keep inbound, picking, put-away and despatch data aligned across systems.
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Provide real-time visibility to reduce delays, shortages and chargebacks.
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Maintain consistent, reliable data flows across all logistics partners.
"

The project was

delivered on time and on budget.

On-time was really critical for me, the Crossfire team understood the timeline we were working to and really respected that.

Chris Monkton

Purchasing Process Owner at Foodstuffs NZ

Crossfire Portal

Utilise our B2B Supplier Portal

Crossfire's white-labelled Supplier Management Portal lets you manage your suppliers with less hassle. It handles orders, invoices, and shipments for you, whether your suppliers use EDI, APIs, or need a simple cloud-based portal to do business.

Allow non-EDI customers to submit and manage orders via an intuitive web interface.

Gain at a glance access to EDI messages for orders, acknowledgements, ASNs and invoices.

Sync inventory between POS, ERP, ecommerce, marketplaces and warehouses.

Systems we integrate with

Crossfire seamlessly connects with leading ERP, WMS, TMS, and accounting systems.

Frequently asked questions

Crossfire Retail Integration connects suppliers, third-party logistics (3PL) providers, and internal retail systems for seamless order processing, consistent data, and frictionless fulfillment. It automates data exchange between ERPs, warehouses, finance, procurement, and supplier networks, eliminating manual entry and reducing errors.

Crossfire supports integration with leading ERP, WMS, TMS, and accounting systems, including: SAP, Oracle Netsuite, Odoo, Cin7, Magento, Microsoft Dynamics, BlueYonder, Brightpearl and many more.

Crossfire provides flexible onboarding for all suppliers:

  • EDI-capable suppliers connect directly via EDI protocols.
  • Non-EDI suppliers can use the Crossfire B2B Supplier Portal to access orders, view inventory, and upload invoices and tracking information, ensuring it is all automated on the retailer's end.
  • Managed service options are available for supplier onboarding and ongoing support.

Crossfire automates the full order lifecycle, including but not limited to:

  • Purchase orders, order acknowledgements, Advanced Shipping Notices (ASNs), and invoices.
  • Product master data (pricing, promotions, variants, attributes).
  • Inventory synchronisation across POS, ERP, ecommerce, and warehouse systems.
  • Pick, pack, ship, and tracking data for logistics partners including SSCC labelling.

All incoming and outgoing data is validated and mapped to ensure compliance with your business rules and supplier requirements. The platform supports automatic translation between EDI, API, XML, CSV, and custom formats, minimizing errors and manual intervention.

Automate your supply chain for more reliable fulfilment

Fill out the form below and our team will be in touch with a personalised quote based on your specific requirements.

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