"Crossfire has truly transformed how we operate, making it effortless to pull orders from all the major retailers straight into NetSuite. The best part is that after the initial setup, Crossfire manages everything; we rarely have to think about it. This automation is a massive benefit because the time we save now means we can dedicate our resources to looking after our customers better. "
Meang Lim
General Manager at Lim Brothers
"Because we supply the major supermarket chains in a number of countries via multiple 3rd party DC’s it is critical that we can seamlessly integrate with customers and warehouses to ensure we deliver in full and on time. The team at Crossfire have made that possible."
Howard George
CFO at Oob Organic
"We shopped around to find the best fit for us. The key points to choosing Crossfire, were the customer service, the ability to integrate with our ERP system & value for money with the brilliant & supportive software provided."
Luke Ward
Management Accountant at Au Vodka
Whether you’re a retail or wholesale supplier, automate orders, invoices, order tracking, and more directly to and from your retail trading partners and 3PL warehouses with Crossfire integration.
Why Choose Crossfire
Seamlessly automate retail, 3PL, and global distribution. Cut costs, errors, and time loss, with no hidden fees or surprises - just reliable integration.
From setup and mapping to hosting, monitoring and 24/7 support, we handle everything.
We ensure every file, format and transaction is 100% compliant.
Customised workflows that match your existing processes, such as warehouse allocation and pricing rules.
Crossfire helps you connect instantly with hundreds of global trading partners such as Foodstuffs, Coles, Woolworths, Target, Amazon, and Walmart.
We integrate seamlessly with popular ERP, IMS, WMS, and accounting systems like Cin7 Core, Unleashed, SAP, Oracle NetSuite, and Shopify.
Use Cases
Here’s how Crossfire supports your entire order lifecycle - from receipt to delivery and reconciliation:
Automatically import customer or retailer orders (via EDI, API, CSV, or PDF) into your ERP or WMS, eliminating manual rekeying and reducing order errors.
Automatically send order confirmations or amendments back to customers and retailers, ensuring compliance with trading partner requirements.
Send shipment notifications, packing details, and tracking information automatically once goods are dispatched, ensuring retail compliance and improving visibility.
Automatically generate GS1-compliant Serial Shipping Container Code (SSCC) labels and transmit label data with the ASN to retailers or 3PLs, ensuring every carton and pallet can be scanned and matched to the shipment electronically.
Generate and transmit invoices automatically when goods are shipped or orders completed, integrating directly with accounting, Inventory or ERP systems for faster reconciliation.
Automate the exchange of credit notes and return authorisations between your ERP and retail partners to reduce manual processing.
Automatically ingest supplier purchase orders into your ERP/IMS for instant order creation and stock planning.
Receive supplier shipment notifications and goods receipt data directly into your ERP, IMS or WMS, improving inbound visibility.
Keep inventory levels aligned between ERP, 3PL, and online marketplaces via API or EDI, providing real-time stock visibility across channels.
Automatically send fulfilment orders to 3PL WMS platforms and receive shipment confirmations, tracking numbers, and ASN data back into your ERP/IMS.
Exchange product details, pricing, and catalogue updates automatically between ERP, IMS, POS, marketplaces, and customer systems to maintain consistency.
Sync lot, batch, and expiry information between ERP and warehouse systems, ensuring traceability for perishable or regulated products.
Automatically assign orders to the most suitable warehouse or 3PL based on stock levels, delivery region, and service level agreements.
Automatically generate pickup or dispatch requests to carriers or courier systems when orders are ready for shipment.
Receive real-time delivery confirmations, POD documents, and tracking data from transport systems into your ERP or customer portal.
Our proven process for fully-managed integration ensures your integrations are set up right the first time. We take care of all the heavy lifting.
We scope your integration and take care of the entire setup process, including partner liaising, mapping, configuration and more.
We test every integration scenario with you and your partners before setting it live.
Our team monitor you integrations 24/7, resolve issues, manage hosting & security, and keep API's up to date.
As your business grows, we can add new retail & 3PL integrations and automations.
Customer success spotlight
When Jo and her husband bought the business, they not only wanted to modernise a Kiwi-classic, but also embrace the concept of using modern systems to drive productivity.
Suppliers and wholesalers are often trading with multiple retail customers. By using EDI and integration, they can automate previously manual processes and streamline order fulfilment processes by centralising administration through a single inventory management or ERP system. This helps to reduce costs, save time and comply with their retailer’s EDI requirements.
Once your systems are integrated, most of your order fulfilment processes can be automated to reduce the amount of time manually processing. These processes include automating many of the most common business documents via EDI, such as purchase orders (850), invoices (810), purchase order acknowledgement (855), purchase order change requests (860), advanced shipping notices (856), order tracking and more.
Crossfire manages all EDI and API mapping, testing, and updates to keep your systems fully compliant with retailer and 3PL standards. Our team handles every requirement, so you do not need to worry about changing retailer formats or compliance rules.
Yes, Crossfire automatically imports sales orders from retailers or customers into your ERP or IMS. We can also generate and send invoices directly from your system, removing manual entry and reducing errors with every transaction.
Most new partner connections are completed in 6-10 weeks which is often dependent on the retailer's testing responsiveness. We use our library of prebuilt integrations and our proven onboarding process, you can go live with new retailers and 3PLs quickly and with minimal disruption.
Crossfire connects with major ERP, WMS, IMS, and accounting platforms, including Cin7 Core, Unleashed, SAP, Oracle NetSuite, Zoho Inventory, and Shopify. We tailor each integration to your specific business needs.
Crossfire's pricing is straightforward, with all-inclusive starting rates designed for predictable budgeting:
One-off setup and implementation: Starting from $3,000 per connection. This covers initial scoping, mapping, partner coordination, integration setup, and thorough testing to ensure a seamless go-live.
Fixed monthly fee: Starting from $355 per connection. This monthly fee includes 24/7 proactive monitoring, support & issue resolution, secure hosting on AWS, ongoing maintenance, compliance updates, and full access to the Crossfire customer portal.
No per-message fees: You can exchange EDI documents and transactions without worrying about extra charges, even as your volumes grow.
Your final pricing is tailored to your specific requirements, based on factors such as the number of connections, integration complexity, and service level.
Yes. Crossfire can automatically generate GS1-compliant SSCC labels and send shipment notifications (ASN) to your trading partners or 3PLs, ensuring smooth delivery and compliance with retailer requirements.
Fill out the form below and our team will be in touch with a personalised quote based on your specific requirements.
© Copyright 2026 Sandfield Associates Limited. All Rights Reserved. Terms of Use | Privacy Policy
