Author | Declan Seeley

Declan Seeley leads the commercial and partnership strategy for Crossfire, the Integration specialist business unit of Sandfield. He works closely with clients and strategic partners to identify integration gaps and implement solutions that drive operational efficiency. Declan is known for his consultative approach, ensuring that every integration project aligns with the client’s long-term commercial objectives and ROI.

Core expertise

• Consultative sales: Translating complex technical EDI requirements into clear business value. Book a meeting with Declan here.
• Strategic partnerships: Building alliances with ERP providers, 3PLs, and industry bodies to expand the Crossfire ecosystem.
• Client success: Ensuring a smooth transition from initial discovery to long-term managed service support.

Experience & credentials

• Business development: Extensive experience in the New Zealand and Australian tech markets.
• Partnership management: Proven track record of scaling SaaS and managed service offerings through collaborative networks.

How can I get in touch with Declan Seeley?