Author | Luke Sinclair

Luke Sinclair is the Head of Marketing at Sandfield, where he oversees brand positioning across the entire Sandfield group. Within this portfolio, he leads the marketing strategy for Crossfire, Sandfield's specialist integration unit.

Luke's role is to position Sandfield and its specialised divisions as leaders in their respective fields. For Crossfire, he focuses on translating complex technical concepts—such as EDI, API management, and supply chain automation—into clear, actionable insights for business leaders. His work ensures that Sandfield remains at the forefront of digital transformation and supply chain resilience conversations across all service offerings.

Core expertise

• B2B Tech marketing: Developing thought leadership and content strategies for specialised software audiences.

• Brand strategy: Positioning Crossfire as the go-to partner for managed integration services.

• Digital growth: Leveraging data-driven marketing to reach logistics, retail, and wholesale decision-makers.

Experience & credentials

• Marketing strategy: Years of experience in high-growth tech environments, specifically focused on the intersection of logistics and software.

• Content leadership: Key driver of Crossfire’s educational resources and industry-specific market insights.

Email Luke about a marketing enquiry: [email protected] 

How can I get in touch with Luke Sinclair?